This may well be the biggest mistake we see. Or, at least, it’s the one that bugs us the most.
This mistake is happening right now literally over 500 million times on the Internet. That’s right – 500 million.
What is this mistake? It’s poor use of or not using your web page title.
The web page title is what is displayed in the upper left corner of your web browser application.
For example, if you are using Internet Explorer or Firefox and visit the website 50BiggestMistakes.com you will see at the very top of your browser window the icon for the browser application and the words “50 Biggest Mistakes | Information Marketing Mistakes – Internet Explorer (or Mozilla Firefox).
This may seem trivial to you but the fact is that the title of your website is the first thing most search engines look at or spider when they come to your web page.
Earlier we mentioned this is happening right now over 500 million times on the web. Want proof?
Do this little experiment. Open up your favorite web browser. Go to Google.com or Yahoo.com and in the search box enter the phrase “untitled document” and click the search button.
At the time this was being written the results came back with 30,500,000 listings. Untitled document is the default page name for Adobe Dreamweaver’s web page application.
Microsoft FrontPage uses “New Page” so you might imagine you would find a lot of results for that as well. No need to imagine. The current search turns up 15,000,000 listings for “new page” right now.
Simply by not entering a web page title when your site was first created reduces your chances of the search engines finding and ranking your site high on their list.
An even bigger mistake than a missing web page title made by Internet marketers is poorly using your web page title.
Here’s another little experiment for you. In your browser’s search box type in the phrase “Welcome to”. At the time of this writing this phrase returned 530,000,000 results. Now there is nothing wrong with welcoming people to your website, but if you’re trying to get found, why would you want this to be part of your web page title? Wouldn’t you want to make sure you use every possible advantage you can?
So how do you fix this?
If you’re doing this yourself (vs. having your webmaster fix it), we recommend downloading your web page from your website to make sure you have the current version. If you’re unsure about doing this hire a webmaster, read up on using FTP software, or visit www.EasyWebCourse.com.
If you’re ready to tackle this yourself open up the page in your favorite web page editing software. (Or you can do this in notepad as well).
At the top of the page in code view you will see <title>Untitled Document</title> (or something like this). Replace what is there with the desired title, preferably something that is keyword rich for your product or niche, and then upload that page to your website. Be sure to check it in your web browser to be sure it displays properly. Finally, test to see what works best.
Editor’s Note: This post is pulled from Bret Ridgway and Frank Deardurff’s book “50 Biggest Website Mistakes,” available at http://50BiggestWebsiteMistakes.com.