Website Mistakes – Headline HTML

When laying out a web page many marketers neglect to use right html tags with their headlines and subheads. Yeah, that may sound scary and technical, but it really isn’t and it can make a big difference in your search engine rankings.

Many times people set their entire page as normal paragraphs and don’t designate the headlines differently. Here’s what we mean….

If you look at the code view of many web pages you would see something like this….

<p>”Learn the Hidden Secrets to Writing

Award Winning Headlines by Using the Same

Strategies Top Internet Marketers Use!</p>

<p> Hi welcome to my website I want to tell you about my product blah blah blah you get the point</p>

<p>”Here’s Why a Headline Swipe File is a No Brainer”</p>

<p>More text explaining why you want to start a headline swipe file, blah blah blah</p>

What you see above is the simple html code for part of a sales page. The “<p>” tag is HTML to tell the browser that the following text is a paragraph and the “</p>” tell the browser that it is the end of that paragraph.

This is all well and good but nothing about it tells the browser where the headlines or subheadlines are. Believe it or not, the search engines look for that.

Here is a good example of how the above HTML should look.

<h1>”Learn the Hidden Secrets to Writing

Award Winning Headlines by Using the Same

Strategies Top Internet Marketers Use!”</h1>

<p>Hi welcome to my website I want to tell you about my product blah blah blah you get the point</p>

<h2>”Here’s Why a Headline Swipe File is A No Brainer”</h2>

<p>More text explaining why you want to start a headline swipe file, blah blah blah</p>

You can see that “<h1>” and “<h2>” tags have been added to designate where the headline and subheadlines are. You can use additional “h” tags but that is another discussion.

By adding the appropriate “h” tags the search engines can quickly determine the importance of that text over the regular paragraph text and it will make a big difference in your search engine ranking.

Obviously, you will only want to use the <h1> tag for the headline and the <h2> tag for each subheadline afterwards.
Editor’s Note: This post is pulled from Bret Ridgway and Frank Deardurff’s book “50 Biggest Website Mistakes,” available at http://50BiggestWebsiteMistakes.com.