It’s been proven that people learn or process information in different ways. Some people are visual learners while others are auditory. It’s a good idea to cover all bases when creating your websites.
In website testing we’ve seen a major conversion increase when we add audio to our web pages. By adding audio to various places on our websites we help those who learn through auditory instruction consume the page. Even website visitors that are visual learners like the audio bites that we add. It enhances the overall experience and they tend to consume more of the whole process.
Here are some ways that you should add audio to your website. First off, when using an optin page it’s always a good idea to include an audio on that page. Be sure to leave a brief pause at the beginning so that you don’t startle the visitor with a sudden blast of sound. This will cause them to leave the site quicker than anything.
Other places to utilize audio on your website include:
- Welcome message on the sales page
- About you
- The guarantee
- Product description
- Exit survey asking them why they left without buying
- Order page telling them what to fill in or where they’ll find the order button
- Describing upsells or bonuses
The final place in the whole sales process is to have an audio is on the thank you page. Confirm that their order was placed and maybe explain to the visitor how to sign up for your newsletter or instructions on how to locate your blog.
For the most part, we as website owners think most of the process is logical. But we shouldn’t take it for granted that our website visitors will understand the path we have put in place for them.
So, the guided audio messages will welcome, explain, convince and confirm their experience with you as a website owner and in the end allow you to create more sales time after time.
Editor’s Note: This post is pulled from Bret Ridgway and Frank Deardurff’s book “50 Biggest Website Mistakes,” available at http://50BiggestWebsiteMistakes.com.