Email Deliverability is the topic of this week’s episode of A Break with Bret and Bryan. There’s a lot that goes into getting email delivered, and most people understand very little about the process. There are Can-Spam laws you need to deal with. You have to deal with bounce management and unsubscribe requests appropriately. You have to deal with whitelisting and doing whatever you can to make sure your messages aren’t getting sucked into people’s spam folders. Listen in on this episode as Bret and Bryan cover the important marketing topic of email deliverability.
Sometimes you just don’t know what you don’t know – and it could be costing you a lot of money. If your emails are not getting delivered to your prospects, customers and subscribers than you are having zero impact. So learn the trigger words to avoid in your email messages. Learn the right way to manage both soft and hard bounces. Learn what you can do to make it easier for people to receive your messages. Learn how you must deal with spam complains. The deliverability of your email is critical to the success of your company.