Copywriting Tips Archive

“The biggest mistake most copywriters make is they don’t prove the promise.” – Alex Mandossian – author of Marketing with Postcards, noted copywriter and premier student of the copywriting masters. This blogpost is pulled from …

‘You should always include testimonials in your copy.  The reader finds it easier to believe the endorsement of a fellow consumer than the puffery of an anonymous copywriter.’ – David Ogilvy, ‘Ogilvy on Advertising’ Says …

‘If your advertised article be of a kind which you cannot reasonably hope to sell him through Printed Salesmanship, make it possible for him in the advertisement to do something toward purchasing.’ – John E. …

‘Almost any question can be answered cheaply, quickly, and finally, by a test campaign.  This is the way to answer them, not by arguments around a table.  Go to the court of last resort.  The …

‘Platitudes and generalities roll off the human understanding like water from a duck.  They leave no impression whatever.  To say ‘Best in the world,’ ‘Lowest price in existence,’ etc. are at best simply claiming the …

“We pick out what we wish to read by headlines, and we don’t want those headlines misleading.  The writing of headlines is one of the greatest journalistic arts.  They either reveal or conceal an interest.” …

“The only readers we get are people whom our subject interests.  No one reads ads for amusement, long or short.  Consider them as prospects standing before you, seeking for information.  Give them enough to get …

“Advertising is salesmanship.  The only purpose of advertising is to make sales.  It is profitable or unprofitable according to its actual sales.” – Claude Hopkins, one of the early masters of advertising and author of …